BETA
An axonometric campus. Each building is a section of this site: an amphitheatre for talks, a pitched hall for the journal, a drum and tower for the lab, a long gallery for typography, a courtyard block for about, an open pergola for contact and a glass pavilion for AR/VR work.

Hi, I'm Niteesh, a design leader and researcher.

I lead design for digital products and study how people make sense of information. My research began with typography and reading, and now extends to interfaces that can adapt to context, attention and environment.

Author of the XR Typography Guidelines,
published in Google Fonts Knowledge.

Google Fonts
Now

AVP, Design & Research at Pocket FM, shaping products used by millions worldwide. Alongside it, I research reading, adaptive typography and interfaces that respond to context rather than remaining fixed.

WORKED AT/WITH
Meta
Google
Headout
Snapchat

DESIGNING THE NEXT INTERFACE // ONGOING RESEARCH

Every new computing platform changes how we read

Books gave information a page.

Screens made it interactive.

Phones made it portable.

Spatial computing is beginning to place it inside the world around us.

AI may change not only where information appears, but how it responds to each person.

I USE READING AS A WAY TO STUDY A LARGER SHIFT: WHAT HAPPENS WHEN INFORMATION CAN RESPOND TO THE PERSON, TASK AND ENVIRONMENT AROUND IT?

My Journal
NOTE

The Journal is where the thinking becomes visible. Some entries are essays. Some are notes. Some are ideas still forming. Together, they trace the research behind the work.

LAST ENTRY
TYPE LATEST
Notes on the work

Niteesh Yadav’s 4 part series on typography for AR is now the standard on the topic.

John Lax
VP Design, Reality Labs, Meta

New concepts need clear explanations. Mixed reality is upon us and these guidelines from Niteesh make plain some of the key challenges that lay ahead for text — from technical details to reading experiences.

Tim Brown
Head of Typography, Adobe
Pocket FM
Pocket FM redesign
INFO

Led design through a major redesign of Pocket FM, building a scalable product experience for global audiences. We developed a design system rooted in Pocket FM’s audio DNA, drawing from spectrograms and the history of audio equipment to create a visual language for sound. The work brought together accessibility, scale and emotional expression across the product.

ar one type family

AR One Sans is one expression of a broader research question: how does reading change when text moves beyond the page and into space?

It is an open-source typeface family designed specifically for augmented and virtual reality environments. Its ARRR axis adjusts letterforms for retinal resolution, while optical weights and generous spacing support clarity across high-resolution headsets and lower-resolution displays without reflow.

WHY I DESIGN [DESIGN WITH INTENT]

Design is not about decoration. It's about

making things clearer and simpler.

Because how something feels isn't the

opposite of function, it's a part of it.

I design to make sense of the world.

Sometimes that's through screens, spatial or

sensory system. But always shaped by the

context they live in and the people they serve.

Typography has always grounded my practice.

It shows how the smallest details can shift how

AR or VR, across scripts and languages, it's how

we connect. It's not just letters, it's access.

I'm not here to follow standard templates.

I'd rather dig deeper. Questioning what's

considered 'good enough' to build for unseen

users, people with different abilities and contexts.

Each project is a chance to invent what's missing.

I see technology as a medium, not the message.

AI, sensors, variable fonts, only matter

when used with purpose. To build something

that responds to how humans actually live.

I'm drawn to thoughtful, quiet ideas.

In a world racing ahead, it's not to be part

of it, but to notice, refine and build with

respect.

Good design is generous.

It invites collaboration, sharing tools,

mentoring new designers, creating spaces where

I care about the people making the work.

And underneath all of it, my purpose is simple:

To use design with intent. To shape how we read,

hear, touch and navigate the future.

This is my way of leaving things better.

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