I’m Niteesh, a design leader, researcher and AR/VR typography pioneer. Empowering teams and shaping innovative experiences. Currently Director of Design at PocketFM, leading the design efforts across all global product divisions.


Spearheaded the Future of Work at Meta and worked on projects with companies like Google, Snapchat, Adobe, Sony Music, Tata...


The research started as part of my Master’s at the University of Reading, UK (2017) that has now turned into an independent project.



XR Lab

Independent Research

Kind words

New concepts need clear explanations. Mixed reality is upon us, and these guidelines from Niteesh make plain some of the key challenges that lay ahead for text — from technical details to reading experiences.

Tim Brown
Head of Typography, Adobe

Niteesh Yadav’s 4 part series on typography for AR is now the standard on the topic.

Jon Lax
VP Design, Reality Labs, Meta

Selected Talks


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