India Studio (GMT +5:30)

Multi-disciplinary designer with a soft spot for emerging tech, typography and how people use them.

I currently work at Meta as a Product Designer in London. However, I started off as a self-taught designer back in 2011, working on UI design projects for clients in Canada and US. Gradually, I explored other design domains by working on several identity, illustrations, lettering, packaging, editorial, book design projects. I started my formal design education later in my career but in parallel focused more on client projects, helping a friend setup a design studio, working closely with engineers at IIT Delhi, solving tier three  city challenges (new internet users) of adoption of digital applications. Later worked at India’s fintech giant Paytm to address growing transition to digital payments.  And a mammoth task to completely rethink the user experience to explore the world for travellers across the globe at Headout.

One common thread across all these domains was typography that grew into my area of focus. And I did my masters in Typeface Design from University of Reading, UK. Combining it with my love for emerging tech to design the first type family for augmented reality headsets. Which is set to release soon. 

Full story ↓


Master of Arts, Typeface Design
University of Reading, United Kingdom

Bachelor of Design, Communication 
National Institute of Fashion Technology (New Delhi), India

Journey so far

I was born in Dehradun, India in 1992. Right from a young age, I  was drawn towards the co-curricular side of schooling and always interested in learning about how things work, which were beyond the coursework. Actively representing my school in quizzes, art competitions and science exhibitions.

Being from a small town with limited exposure to career options I started my mechanical engineering studies after completing my schooling. But soon I got exposed design as a career option and I decided to drop out and pursue my passion for design. During the transition period, I established myself as a self-taught UI designer back in 2011 working on projects for his clients in Canada/US.

Later in 2012, I joined the National Institute of Fashion Technology (NIFT), New Delhi to expand my understanding of design to a whole new domain. Going for NIFT (fashion school) instead of the regular design school was a thoughtful move since I wanted to be in the capital city. And work with established studios and clients and get a bachelor’s degree so that he can go abroad for further research later in my career.

The days in NIFT were unlike any other young college kid instead, I was actively working on major freelance projects. By the second year, I was handling two jobs along with college, design consultant at Inchwork design studio and UI designer at a startup, FormZero

My typical schedule those days 9am–2pm college, 2pm–5pm design studio and 5pm–9pm startup. This experience of juggling across roles made me learn the best way to optimise and utilise time. Attending college and flying from city to city to meet and work with clients was a part of his regular schedule during those days.

My internship at 2×4 Inc. Beijing was a life-changing experience for several reasons, which led to projects like #IndiaThroughType and Finding Design. However, more than that, my time in China taught me about cross-cultural design which shaped his ideas to understand people and craft better experiences for them. All this learning was translated into real-world products while working at Paytm.

Over the years I engaged myself into a wide array of projects crafting UI’s, experiences, branding, packaging, editorial, signage systems and much more. The string that he found bound all these was typography so he decided to apply for the world’s leading heaven for typography aficionados, Department of Typography and Graphic Communication, University of Reading, UK. There he started his research in typography for augmented reality interfaces…

Published in

Designing Immersive 3D Experiences: A Designer’s Guide to Creating Realistic 3D Experiences for Extended Reality
by Renee Stevens
ISBN: 9780137282838
Pearson Education (US)

Page Magazine (Germany)
May 2021
Page Verlag

ISBN: 978-3-89955-920-0

Fashion Packaging Now
, Edited by Chris Huang
ISBN: 9781864706802
Images Publishing


Featured in

AIGA Portfolios, DesignTAXI, The Dieline, Packaging of the World, Abduzeedo, Creative Gaga, Typostrate, Goodtype, The DailyType, Typespire Trendhunter, IndiaTimes…


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