Niteesh Yadav was born in Dehradun, India in 1992. Right from a young age, he was drawn towards the co-curricular side of schooling and always showed interest in learning about how things work, which were beyond the coursework. He actively represented his school in quizzes, art competitions and science exhibitions.
Being from a small town with limited exposure to career options he started his mechanical engineering studies after completing his schooling. However, he soon got exposed design as a career option and
he decided to drop out and pursue his passion for design. During the transition period, he established himself as a UI designer back in 2011 working on projects for his clients in Canada.
Later in 2012,
he joined the National Institute of Fashion Technology (NIFT), New Delhi to expand his understanding of design to a whole new domain. Getting into NIFT instead of the regular design school was his strategic move since he wanted to be in the capital city and work with established studios and clients and get a bachelor’s degree so that he can go abroad for further research later in his career.
His days in NIFT were unlike any young college kid instead, he was actively working on major freelance projects.
By the second year, he was handling two jobs along with college, design consultant at Inchwork design studio and UI designer at a startup, FormZero.in. His typical schedule those days 9am-2pm college, 2pm-5pm design studio and 5pm-9pm startup. This experience of juggling across roles made him learn the best way to optimise and utilise time. Attending college and flying from city to city to meet and work with clients was a part of his regular schedule during those days.
He recalls his internship at 2×4 Inc. Beijing as a life-changing experience for several reasons, which led to projects like #IndiaThroughType and Finding Design. However, more than that, his
time in China taught him about cross-cultural design which shaped his ideas to understand people and craft better experiences for them. All this learning was translated into real-world products while working at Paytm.
Over the years he engaged himself into a wide array of projects crafting UI’s, experiences, branding, packaging, editorial, signage systems and much more.
The string that he found bound all these was typography so he decided to apply for the world’s leading heaven for typography aficionados, Department of Typography and Graphic Communication, University of Reading, UK.
There he started his research in typography for augmented reality interfaces…