Real Life Fitness

Real Life Fitness is a workout routine which aims to engage in a community-based wellness approach. The logo and the packaging have layers designed to pass on that feeling (layers, people coming together) in a bold and energetic manner. Every layer in the packaging tells a story and is created to be more than just a DVD cover. It has a section to be used as a motivational poster and photo frame to stick to your exercise buddies photographs.

  • Design

    Identity Design, Packaging

  • Client

    Real Life Fitness

  • Year